Haute Dolci Brings Back Its Iconic HD Key — A Golden Alternative to Loyalty Apps

Haute Dolci, the luxury dessert and brunch destination, has today announced the return of one of its most exciting concepts, The HD Key.

As part of the new Deansgate location launch, opening its doors on Saturday 11th October 2025, Haute Dolci is ditching the app perks and instead is bringing back something customers have long asked for: the iconic HD Key - a real, golden key that unlocks a world of surprise treats, exclusive events, and luxurious perks.

From golden key drops across Manchester to mystery scavenger hunts, giveaways and exclusive tasting events, the relaunch of the HD Key is designed to recapture the magic of loyalty that feels personal, playful and tactile.

Owning a hidden HD Key unlocks evolving perks for Haute Dolci’s world of luxury sweet and savoury dishes, including its viralDubai Kunafa Bar and artisan Matilda Cake, to signature waffles, crêpes, and its most popular brunch dish Hash Grandeur. The HD Key can be used across all Manchester locations (including the new Deansgate store when open) and will gain the holder 50% off on their whole bill, on any day excluding Saturday, for the months of October and November. Plus, each key is shareable, meaning the owner can bring friends, family, or even pass the key on - and still unlock full benefits.

"We wanted to strip things back and bring the magic of loyalty alive again. The HD Key is something you can hold, gift and share, no apps, just real moments," said Nizam Mohamed, CEO, Haute Dolci. "Loyalty shouldn’t be about data; it should feel like a golden invitation. This is our way of bringing back the fun and fantasy of being a regular somewhere special. This is our take on a golden invitation to surprise moments, shared treats and a little everyday magic.”

Customers can also get their hands on a key through looking out for influencer drops and giveaways, taking part in social media competition across Haute Dolci socials, spending over £100 on an Haute Dolci gift card and also being a part of the exclusive Waitlist Lottery - where a few lucky fans will receive a HD Key in the post if they’re already a loyalty member.

As part of the launch, Haute Dolci is encouraging guests to share their golden finds across TikTok and Instagram using #GotTheKey #ItsBack #HDKey with the most creative and heartwarming posts being featured and rewarded.